This Privacy Policy explains how Principles, LLC and PRIOS, LLC, formerly known as Management Principles, LLC, (collectively, “PRIOS,” “we” or “us”) collect, use, disclose and retain information about you when you access or use our websites, mobile applications and other online products and services that link to this Privacy Policy (collectively, the “Services”), or otherwise interact with us.

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website homepage or sending you a notification). We encourage you to review our Privacy Policy whenever you access the Services or otherwise interact with us to stay informed about our information practices and the choices available to you.


Collection of Information
Use of Information
Sharing of Information
Data Retention
Social Sharing Features
Advertising and Analytics Services Provided by Others
Transfer of Information to the U.S. and Other Countries
Your Choices
Individuals in the European Economic Area (“EEA”)
Contact Us


Information We Collect from You

When you create an account, we ask you to provide your first name, last name, and email address, and we ask you to create a password. You also may be prompted to provide a profile photo when using some of our Services. We also collect information about your occupation and employer and other information you choose to share when you submit comments through the Services, fill out a form, participate in a contest or promotion, communicate with us via third party social media sites, request customer support, or otherwise communicate with us.

We also collect information about your use of the Services, such as: the search strings you enter; situations you suggest or tag as favorites; principles you create, edit, save or tag as favorites; ratings you assign to principles and other content; case study ratings and answers you provide; content you bookmark; media you view or interact with in our Services; and other preferences you express or content you provide when using the Services.

When you access or use our Services, we automatically collect information about you, including:

Information We Collect from Others

We may also obtain information about you from other sources. For example, if you create or log into your account through a social media site, we will have access to certain information from that site, such as your name, email address, profile photo, other account or profile information, and friends lists, in accordance with the authorization procedures determined by such social media site.


We use the information we collect for various purposes, including to:


We will not share personal information about you, except in the following circumstances:

In certain instances, we may also share aggregated or de-identified information that cannot reasonably be used by those third parties to identify you.


We store the information we collect about you for as long as is necessary for the purpose(s) for which we originally collected it, or for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations. Please refer to Your Choices below for information about how to deactivate your account and other choices available to you.


The Services may offer social sharing features and other integrated tools, such as links to share information about PRIOS on social media sites. Your use of such features enables the sharing of information with your friends or the public, depending on the settings you establish with the entity that provides the social sharing feature. For more information about the purpose and scope of data collection and processing in connection with social sharing features, please visit the privacy policies of the entities that provide these features.


We may allow others to provide analytics services and serve advertisements on our behalf across the web and in mobile applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in apps, links clicked, and conversion information. This information may be used by PRIOS and others to, among other things, analyze and track data, determine the popularity of certain content, deliver advertising and content targeted to your interests on our Services and other websites and mobile applications, and better understand your activity. For more information, please see our Cookie Policy. In addition, to learn more about interest-based ads, or to opt out of having your web browsing information used for behavioral advertising purposes, please visit For individuals in the EEA, please visit Your device may also include a feature (“Limit Ad Tracking” on iOS or “Opt Out of Interest-Based Ads” or “Opt Out of Ads Personalization” on Android) that allows you to opt out of having certain information collected through apps used for behavioral advertising purposes.


PRIOS is based in the United States and we process and store information in the U.S. and other countries. Therefore, we and our service providers may transfer your information to, or store or access it in, jurisdictions that may not provide equivalent levels of data protection as your home jurisdiction. We will take steps to ensure that your personal data receives an adequate level of protection in the jurisdictions in which we process it.


Account Information

You may update certain account information you provide to us at any time by logging into your account and adjusting your settings. If you no longer want us to process information about you, you can request that we deactivate your account through the customer support functions of our Services, but note that we may retain certain information as required by law or for legitimate business purposes. We may also retain cached or archived copies of information about you for a certain period of time.


Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of our Services.

Promotional Communications

You may opt out of receiving promotional emails from PRIOS by following the instructions in those emails. If you opt out, we may still send you non-promotional emails, such as those about your account or updates to our user terms or policies.

Mobile Push Notifications/Alerts

With your consent, we may send promotional and non-promotional push notifications or alerts to your mobile device. You can deactivate these messages at any time by changing the notification settings on your mobile device.


If you are in the EEA, you have certain rights and protections under the law regarding the processing of your personal data.

If you are in the EEA, when we process your personal data we will only do so in the following situations:

Data Subject Requests

If you are in the EEA, you have the right to access personal data we hold about you and to ask that your personal data be corrected, erased, or transferred. You may also have the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, you may contact us as indicated below. If you have created an account to access and use our Services, you may also update certain personal data by logging into your account.

Questions or Complaints

If you are in the EEA and have a concern about how we process personal data that we are not able to resolve, you have the right to lodge a complaint with the data privacy authority where you reside. For contact details of your local Data Protection Authority, please see:


If you have any questions about this Privacy Policy, please contact us at: or
Attn: Legal
One Glendinning Place
Westport, Connecticut 06880