Principles are ways of successfully dealing with reality to get what you want out of life.
Ray Dalio, one of the world’s most successful investors and entrepreneurs, cites principles as his key to success.
Bridgewater's values and strategic goals have been the same since the beginning (to produce excellent results, meaningful work, and meaningful relationships through radical truth and transparency) but its people, systems, and tools have changed over forty-plus years as we have grown from a one-person company to a 1,500-person organization-- and they can continue to change while maintaining values and strategic goals as newer generations replace older ones. That can happen for organizations in much the same way as it happens for families and communities. To help nurture that, it is desirable to reinforce the traditions and reasons for them, as well as to make sure the values and strategic goals are imbued in the successive leaders and the population as a whole.