Principles are ways of successfully dealing with reality to get what you want out of life.
Ray Dalio, one of the world’s most successful investors and entrepreneurs, cites principles as his key to success.
Managing groups to push through to results can be done emotionally or intellectually, and by carrots or by sticks. While we each have our own reasons for working, there are unique challenges and advantages to motivating a community. The main challenge is the need to coordinate, i.e., to get in sync on the reasons for pursuing a goal and the best way to do it. For example, you wouldn't want one group to be motivated and compensated so differently from another (one gets big bonuses for example, and another doesn't under the same set of circumstances) that the differences cause problems. The main advantage of working in groups is that it's easier to design a group to include all the qualities needed to be successful than to find all those qualities in one person. As with the steps in the 5-Step Process, some people are great at one step and some are terrible at that step. But it doesn't matter which is the case when everyone is clear on each other's strengths and weaknesses and the group is designed to deal with those realities.