Principles are ways of successfully dealing with reality to get what you want out of life.
Ray Dalio, one of the world’s most successful investors and entrepreneurs, cites principles as his key to success.
Plenty of people have threatened me over the years by saying they'd quit, bring a lawsuit, embarrass me in the press--you name it. While some people have advised me that it's easier to just make such things go away, I've found doing that is almost always shortsighted. Giving in not only compromises your values, it telegraphs that the rules of the game have changed and opens you up to more of the same. Fighting for what's right can be hard in the short term, of course. But I'm willing to take the punch. What I worry about is doing the right thing and not about what people think about me.